There is a difference between group and team coaching.  It is important to understand the differences and how each one can benefit from coaching.


Group Coaching is effective when used with peer groups, people with similar objectives and goals. This can be a group of new managers or supervisors. Their collective wisdom will enable them to co-create the group with the Executive Coach.

Groups are formed with the intention of maximizing the combined energy, experience and wisdom of individuals who choose to join and participate in the group. Group members commit to the success of the group, want to improve their performance and effectiveness, agree to share their challenges, experiences, and knowledge in a confidential session.

Both the organization and the participants benefit from group coaching:

  • Participants meet people in their peer group

  • Creates a learning environment that supports taking new actions and moving forward

  • Increases emotional intelligence skills; self-awareness, self-management, and decision making and future thinking

  • Moves group members off "cruise control" and places them into "pro-active career management

  • The organization has a learning model that encourages actions and working toward solutions

  • And provides an economical way to improve performance and motivation


Team Coaching is effective for teams that are made-up of members of an organization or a project team. Members may be different levels, agendas, roles, skills, and career aspirations. Team coaching is about unifying the members into a working and positive unit- “team”.


Team coaching is about creating a team with "open" communication in which members have agreed to participate to meet project and organizational goals. Team Coaching moves the team to "win-win" mindset where members use "cooperative and collaborative" interaction to achieve the desired goal or result. It improves individual and team performance, members learn transferable skills they can use on other teams and encourages members to improve their communication and active listening skills.

Both the organization and the team members benefit from team coaching:

  • It helps career opportunities to be on a winning team

  • Achieve organizational goals

  • It is important to learn team roles and responsibilities

  • Encourages problem solving and improved listening and communicative skills

  • Improves interpersonal and emotional intelligence skills

  • And the learning can be carried to other teams improving the organization results and performance
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